5 Experiential Marketing Campaigns From 2025 That Raised Brand Awareness — And Why They Worked
The most memorable marketing moments of 2025 didn't happen on screens—they happened in streets, parks, festivals, and public spaces where brands created immersive experiences that transformed passive observers into active participants. These campaigns demonstrate how strategic experiential marketing generates authentic connections, viral social content, and measurable brand lift. Here are five standout activations that dominated conversations and why they succeeded. 1. Liquid Death's "Death to Plastic" Mobile Mausoleum Tour Canned water brand Liquid Death continued its irreverent marketing approach with a nationwide tour featuring a custom-built hearse carrying a coffin filled with single-use plastic bottles. The mobile activation visited college campuses, music festivals, and urban centers, inviting consumers to "pay respects" to plastic waste while sampling aluminum-canned water. Why It Worked: This campaign succeeded because it aligned perfectl...